Business Transformation · Leadership Coaching

I catalyze business transformation, and your next move as a leader.

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Services at a glance

How I work with you

Down-to-earth and emancipated in approach, I engage with organizations for longer-term assignments, to lead their Operations & Scaling endeavors. In parallel, I join leadership teams as a strategic partner to advise and catalyze their leadership through business transformation and growth, and I work with individual leaders to hone their leadership competences and move from identity to action.

Scaling organizations

Operations & Scaling

Engagement locked with ddroidd. Acting as Account Delivery Manager.

  • Long-term, embedded operations roles. Today, Account Delivery Manager, in time, Ops Director or Chief of Staff.
Leadership teams

Intervention program

Tailored, multi-session, built around your organization's leadership challenges, 6 to 9 months, 10-15% allocation.

Outcome
  • Mature, performing leadership teams
  • Organizational efficiency and fit as a strategic moat
  • Transformation actually absorbed and integrated. Human-focused, metrics-driven.
Leadership teams

Leadership workshop

Half-day to full-day, for one leadership/management team or group.

Outcome
  • Applied insights into self-leadership and leadership as a meta-competence
  • Synergic teams for tackling strategic topics together
  • Targeted business outcomes, whether that's brainstorming, planning, an org assessment, or strategic repositioning
Individual leaders

1:1 sessions

Online by default, face-to-face on demand in Cluj-Napoca (RO), 4 to 6 sessions per package.

Outcome
  • Strengthened self-leadership and leadership as a meta-competence
  • Identity to action: personal leadership and strategic repositioning
  • Equipped to handle transitions, into a new leadership role, a new team, a new project or phase, or a new culture
Keynote organizers

Leadership Keynote Talk

A single session, on a leadership topic, small to medium audience.

Outcome
  • Applied insights into self-leadership and leadership as a meta-competence
  • A shared reference point the audience can act on immediately after

Go deeper

See the thinking behind the approach, the results it's produced, or start the conversation.

Snapshots

15+business professional experience
13+start-up to enterprise-level organizations touched
500+direct hours coached
100+individual beneficiaries
Hands-on experience in account & delivery in tech, project management and HR International experience in tech, industrial & manufacturing companies Coaching as a craft, built one session at a time ISERVE Self-leadership & Leadership as a meta-competence driven

What clients say

"She understood our context enough that people trusted her, not just another generic framework. They opened up, stayed constructive, and we walked away with real alignment for next year's strategy."Corina Peiu, Country Head Romania & Egypt, Evalueserve
"Empathetic, calm, and very well prepared: she created an open, safe space where everyone felt free to speak."Andreea Ciufudean, HR & Recruitment Manager, TechQuarter
"Her mental agility is evident, she asks pertinent questions that provoke thought and stimulate deep reflection."Anca Stoian, Managing Partner, Stoian&Partners Law Firm
"I can always rely on her not just for her brain and innovation, but to bring out the best in me and in the teams she works with."Iulia Istrate, HR Technology Strategy
"I shifted from treating my creativity as a nice-to-have to recognizing it as a core leadership resource."Lăcrămioara Timofciuc-Pop-Coț, Director of Growth Marketing
"I made concrete decisions about starting my own business, something I couldn't even see as possible a year ago."Diana Mureșan, Identity Lab Founder
"I came to her feeling stuck and left with clarity and a path forward. That clarity didn't end with our sessions, it translated into action and still shapes my day to day life."Oana Gîrda, Quality Assurance Line Manager, Songwriter & Music Producer
"She asked, 'Who are you?' I couldn't answer. Now I can: I am a sports therapist."Radu Conea, Fitway, Sports Therapist
"Good decisions don't come from pressure, they come when you're calm. That one lesson changed how I decide everything now."Raluca Conea, Lead Design Department

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